Case Study: Kirkwood Printing's Collaboration on Tommy Hilfiger Adaptive Clothing Presentation Kit

Client Overview: Kirkwood Printing had the honor of collaborating with Tommy Hilfiger on their Adaptive clothing line presentation kit. The Adaptive line features innovative design solutions to make dressing easier for individuals with disabilities, including magnetic buttons and zippers, wheelchair-friendly pants, extended openings, and sensory-friendly fabrics.

Challenge: Tommy Hilfiger aimed to create an in-store presentation kit that effectively showcased their Adaptive clothing line to customers and retail partners. The challenge was to develop a piece that would be kept in the store, showcasing the entire line in a condensed, impactful presentation. The kit needed to highlight the innovative features of the Adaptive garments while reflecting the brand's aesthetic and values.

Solution: Kirkwood played a pivotal role in designing and producing the presentation kit for Tommy Hilfiger's Adaptive clothing line. Working closely with Tommy Hilfiger's design team, Kirkwood created a visually appealing and functional kit that effectively showcased the unique features of the Adaptive garments.

The presentation kit comprised a printed slipcase with pull-out, magnetic-close "books" displaying the innovative designs of the Adaptive clothing line. Each "book" featured detailed information and imagery of the garments, highlighting adaptive features such as magnetic buttons, easy-open necklines, extended zipper pulls, and more. The "books" showcased actual pieces, manufactured at 75% of actual size.

Kirkwood utilized high-quality printing techniques and materials to ensure that the presentation kit reflected the premium nature of the Tommy Hilfiger brand. The slipcase design was carefully crafted to be visually striking and user-friendly, allowing customers and retail partners to easily browse and learn about the Adaptive clothing line.

Results: The collaboration between Kirkwood and Tommy Hilfiger resulted in the successful creation of an impactful presentation kit for the Adaptive clothing line. The kit effectively communicates the innovative design solutions and inclusive ethos of the Adaptive line, helping to educate and inspire customers and retail partners alike.

By highlighting the adaptive features of the garments in an engaging and informative way, the presentation kit contributes to raising awareness and promoting inclusivity within the fashion industry. It serves as a valuable tool for Tommy Hilfiger in showcasing their commitment to making fashion accessible to all individuals, regardless of ability.

Overall, the collaboration between Kirkwood and Tommy Hilfiger demonstrates the power of partnership in creating meaningful and impactful marketing materials that resonate with audiences and drive positive change.