Case Study: PTC CXC Lobby

Case Study: PTC CXC Lobby

Client Background: A prominent company in their industry, our client was undergoing extensive renovations to their Customer Experience Center. This space serves as a critical area where their sales and marketing team conducts tours and demonstrations for potential customers.

Project Overview: In the second phase of remodeling, the client aimed to create an expansive and lifelike cityscape within their main lobby. Spanning 75ft x 32ft across three walls, the city scene presented unique challenges due to its size and architectural considerations. The client emphasized the importance of the cityscape as it would set the stage for their product presentations and demonstrations.

Challenges Faced:

  1. Architectural Variation: Each of the three walls presented different architectural features, requiring a tailored approach for installation.

  2. Realism Requirement: The cityscape needed to be highly realistic to create an immersive experience for visitors.

  3. Simple yet Permanent Installation: The installation needed to be visually striking and durable without appearing overly complex.

Solution Implemented: Kirkwood Printing's solution involved a meticulous planning process to address the challenges posed by the project:

  1. Mockups: Kirkwood Printing created detailed digital mockups of the space, allowing the client to visualize the final result and provide feedback before production began.

  2. Large-Scale Proofs: To ensure the realism of the cityscape, we produced large-scale proofs of the images to be used, enabling the client to assess the quality and detail of the proposed design.

  3. Material Selection: Kirkwood Printing selected materials that would not only achieve the desired realism but also ensure durability and longevity for the installation.

  4. Installation Planning: Kirkwood Printing developed a comprehensive installation plan, taking into account the architectural nuances of each wall to achieve a seamless and visually impactful result.

Outcome: The meticulous planning and attention to detail paid off, resulting in a stunning and realistic cityscape that exceeded the client's expectations. The installation now serves as an impressive backdrop for the client's sales and marketing activities, setting the stage for engaging and immersive product presentations.

Key Takeaways:

  1. Detailed Planning: Thorough planning, including mockups and proofs, is essential for large-scale projects to ensure client satisfaction.

  2. Tailored Solutions: Addressing architectural challenges with tailored solutions can enhance the overall impact of the installation.

  3. Collaboration: Close collaboration between the client and the project team is crucial for achieving the desired outcome in complex projects.