Kirkwood Expands Branded Environment Capabilities with Acquisition of Cadwell Design + Sign

Merger strengthens Kirkwood’s ‘one-stop-shop’ expertise within environmental graphics systems, custom ADA signage and immersive brand experiences

Wilmington, Mass. — Oct. 6, 2026 — Kirkwood, a strategic marketing execution provider, has acquired Cadwell Design + Sign, a custom signage, environmental graphics and large-format branded visual solutions provider based in Holliston, Mass.

The transaction will allow Kirkwood to expand its branded environment capabilities while strengthening its ability to help clients bring their brands to life across physical spaces.

This acquisition – Kirkwood’s ninth in the last 15 years – represents another step in its evolution as a strategic marketing execution partner. It includes all of Cadwell’s team members, each of whom brings considerable expertise and relationships in the architectural, general contractor, commercial building and office signage industries.

“The greatest value in this acquisition is the people joining Kirkwood from Cadwell, their years of experience, deep understanding of clients, and ability to develop solutions that work,” said Glen Fairbanks, Kirkwood Executive Vice President of Branded Environments. “We look forward to working hand-in-hand with them and combining their expertise with Kirkwood’s to create consultative, value-added solutions that address client needs and solve real challenges.”

“This is a perfect complement to our existing products and services in one of our most exciting, fastest-growing industry pillars,” said Kirkwood CEO Bob Coppinger. “We’re already a trusted partner within branded environment engagements. Cadwell’s addition now positions us as a key partner for projects of all sizes, from smaller signage to ADA compliance to large-scale new construction and renovation initiatives.”

The opportunity to join forces with Kirkwood is equally appealing to the Cadwell team. Cadwell will continue to operate under its existing name and remain at its Holliston offices.

“This transaction combines two great teams and adds many benefits for clients of both companies,” said Cadwell Co-President Stephen Moylan. “Our customers now have a wider array of product offerings available – and more importantly, a deeper team of creative problem solvers in their corners.”

“We have essentially created a one-stop shop, and that’s a unique opportunity for our clients and employees,” added Cadwell Co-President Sean Keaveny. “This positions us as the dominant Environmental Graphic Design (EGD) firm in the region, which is an exciting next step for us all.”

Kirkwood, which provides premium print, direct mail, branded environments, promotional products, fulfillment and technology solutions, is pleased with the depth-of-team it has added. Topping out now at 325 total employees across six locations, its associates are eager to welcome their new colleagues and provide them a host of new growth and development opportunities.

About Kirkwood
Kirkwood is your one source for marketing execution — guiding your brand from challenge to solution. Whether it’s premium print, direct mail, branded merchandise, branded environments or fulfillment, we create solutions that bring your message to life. More than just a vendor, we act as an extension of your team — problem-solvers who help brands make an impact wherever their audience engages.
One Source. Endless Possibilities. One Kirkwood.

About Cadwell Design + Sign

Founded in Holliston, Mass., Cadwell Design + Sign provides custom signage, graphics and visual branding solutions for businesses and organizations. Known for quality craftsmanship, creative solutions and personalized service, Cadwell helps customers transform physical spaces and establish memorable brand experiences.

Learn more about Cadwell Design + Sign.

Contact:
Mark Nappa
Chief Sales Officer
mnappa@kirkwoodus.com
978-642-4031