Targeted Direct Mail & Secure Communications
In 2021, it feels like what’s old is new again. Vinyl album sales in the U.S. have been on a steady increase since 2006. Fashion from the 1990s has been…
Getting your message to rise above the noise in 2021 is not easy. And getting your message in front of customers first is even harder. The sheer number of communication…
In a world where increased regulation, remote teams and “doing more with less” is the norm, marketing operations need to be as efficient as possible. But achieving operational efficiency is…
Instead of promoting healthcare services to as many people as possible regardless of their wants and needs, a strategy that focuses on the individual patient has become the most impactful…
The USPS launched two exciting services with similar names back-to-back – Informed Delivery and Informed Visibility. The naming convention might be confusing, especially to Mail Service Providers, but it showcases…
Marketers are often surprised to learn that one of the top digital marketing gurus, Neil Patel, strongly endorses direct mail as the foundation upon which the other marketing channels are…
Even though print is still referred to as a “traditional marketing channel,” modern business printing has gone digital and is anything but traditional.
In today’s digital age, the art of the handwritten note has been rediscovered by businesses to show appreciation to their customers. A handwritten note is an effective way to generate…
There are plenty of exciting changes and improvements coming to the US Postal Service in 2018. Today, we’ll tackle the status of direct mail responses and the upcoming postal increases.
In the past, the primary concerns for pharma marketers working with a widely distributed sales force were managing costs and reducing fulfillment times for their direct-to-physician (DTP) marketing campaigns. These…
Planning any successful marketing campaign requires a thorough understanding of where and how the target audience most effectively consumes marketing messages. To better assist the efforts of pharmaceutical marketers and…
Despite new industry regulations like the Sunshine Act, marketing to healthcare professionals (HCPs) has never been an easy process. On top of busy schedules and their high pressure jobs, it…