Targeted Direct Mail & Secure Communications

Problem, Solution: Navigating the Challenges of Marketing Fulfillment

September 27, 2024

While marketing fulfillment might not be what most consumers talk about, it plays a crucial role in keeping their favorite companies at the top of their minds. Whether it’s timely…

10 Print Marketing Materials to Include in E-Commerce Shipments

May 11, 2023

Whether you want to educate customers about the products they just purchased or encourage repeat business, a thoughtful marketing insert in e-commerce shipments goes a long way.

What Is Direct Mail Fulfillment?

March 16, 2023

Direct mail is one of the OG’s of marketing, and it’s still a tried-and-true method for getting your message across to target audiences. And the numbers don’t lie…

Expanding E-Commerce Fulfillment Operations in North America 2

March 15, 2023

Kirkwood Services, Inc., a wholly-owned subsidiary of IBC, and leading provider of commercial printing, direct mail and marketing fulfillment services, has announced  several developments in an effort to become a…

2018 Direct Mail News: Increased Response Rate and Postal Increase 2

March 15, 2023

There are plenty of exciting changes and improvements coming to the US Postal Service in 2018.  Today, we’ll tackle the status of direct mail responses and the upcoming postal increases.

Direct Mail vs. Email: Which is More Effective? 3

March 15, 2023

In the game of golf, knowing when and how to use the right club is critical to your game. The course, conditions and placement of the ball should dictate if…

Direct Mail vs. Email: Which is More Effective? 2

March 15, 2023

In the game of golf, knowing when and how to use the right club is critical to your game. The course, conditions and placement of the ball should dictate if…

Guide to Direct Mail Copywriting: How to Write Content that Converts

February 16, 2023

Direct mail marketing is one of the most effective ways to reach new customers and grow your business. And while direct mail makes it easy to get your brand into…

Which Demographic Responds the Most to Direct Mail? Direct Mail Strategies Across Generations

February 9, 2023

Let’s get right to it and answer the question, which generation responds the most to direct mail?

2022 Direct Mail Year in Review and What to Expect in 2023

January 5, 2023

Direct mail marketing was one of the most powerful and effective marketing channels for reaching new customers in 2022.

How to Build a Successful Direct Mail Marketing Plan for 2023

January 1, 2023

When was the last time you opened your mailbox and found 121 letters waiting for you? Unless you’re a celebrity who gets a ton of fan mail, we’d imagine it’s…

Direct Mail Marketing Envelope Design: Best Practices and Top Tips

December 15, 2022

In direct mail marketing, the envelope serves as the face of the business and has a direct impact on whether or not the recipient opens the mail piece.