Guide to Print Marketing Performance: How to Measure Brand Awareness

May 4, 2023

Print marketing provides a level of tangibility, permanence and visual impact that digital channels simply can’t match. Studies have repeatedly shown that print marketing materials–such as brochures, fliers, and direct…

Master the Metrics of Print: How to Measure the ROI of Print Marketing

April 27, 2023

Print marketing delivers a sensory-rich experience that builds trust and leaves target audiences with a lasting impression of your brand.

How to Build a Successful Direct Mail Marketing Plan for 2023

April 14, 2023

When was the last time you opened your mailbox and found 121 letters waiting for you? Unless you’re a celebrity who gets a ton of fan mail, we’d imagine it’s…

How to Build a Successful Direct Mail Marketing Plan for 2023

April 14, 2023

When was the last time you opened your mailbox and found 121 letters waiting for you? Unless you’re a celebrity who gets a ton of fan mail, we’d imagine it’s…

How a Dallas Fulfillment Center Benefits E-Commerce Businesses

April 13, 2023

Located in the heart of the U.S. and boasting excellent transportation infrastructure, Dallas is rapidly becoming one of the best locations for e-commerce businesses looking to streamline their fulfillment operations.

What is E-Commerce Fulfillment?

March 30, 2023

The e-commerce fulfillment process starts when an online shopper places an order and ends when they receive their package, but several steps occur along the way. These steps can be…

What are Print-Ready Files? A Beginner’s Guide for Marketers

March 23, 2023

Ever wonder why sending print-ready files is so complicated? You’re not alone.

What Is Direct Mail Fulfillment?

March 16, 2023

Direct mail is one of the OG’s of marketing, and it’s still a tried-and-true method for getting your message across to target audiences. And the numbers don’t lie…

Expanding E-Commerce Fulfillment Operations in North America 2

March 15, 2023

Kirkwood Services, Inc., a wholly-owned subsidiary of IBC, and leading provider of commercial printing, direct mail and marketing fulfillment services, has announced  several developments in an effort to become a…

2018 Direct Mail News: Increased Response Rate and Postal Increase 2

March 15, 2023

There are plenty of exciting changes and improvements coming to the US Postal Service in 2018.  Today, we’ll tackle the status of direct mail responses and the upcoming postal increases.

How to Stay On Top of Market Changes and Keep Your Print Collateral Updated 2

March 15, 2023

In a perfect marketing world, favorable market conditions would last forever. And, should a change to the status quo occur, it would come with advance notice, giving marketing teams plenty…

Direct Mail vs. Email: Which is More Effective? 3

March 15, 2023

In the game of golf, knowing when and how to use the right club is critical to your game. The course, conditions and placement of the ball should dictate if…

How to Build a Successful Direct Mail Marketing Plan for 2023 – 3

March 15, 2023

When was the last time you opened your mailbox and found 121 letters waiting for you? Unless you’re a celebrity who gets a ton of fan mail, we’d imagine it’s…

Direct Mail vs. Email: Which is More Effective? 2

March 15, 2023

In the game of golf, knowing when and how to use the right club is critical to your game. The course, conditions and placement of the ball should dictate if…

How to Build a Successful Direct Mail Marketing Plan for 2023 – 2

March 15, 2023

When was the last time you opened your mailbox and found 121 letters waiting for you? Unless you’re a celebrity who gets a ton of fan mail, we’d imagine it’s…

How to Stand Out with Print Marketing Before, During and After a Trade Show

March 3, 2023

What is it about trade shows that make them so powerful? It’s pretty simple—92% of trade show attendees are looking for new products or services.

How to Stay On Top of Market Changes and Keep Your Print Collateral Updated

February 23, 2023

In a perfect marketing world, favorable market conditions would last forever. And, should a change to the status quo occur, it would come with advance notice, giving marketing teams plenty…

Guide to Direct Mail Copywriting: How to Write Content that Converts

February 16, 2023

Direct mail marketing is one of the most effective ways to reach new customers and grow your business. And while direct mail makes it easy to get your brand into…