Direct Mail vs. Email: Which is More Effective?

April 14, 2025

In the game of golf, knowing when and how to use the right club is critical to your game. The course, conditions and placement of the ball should dictate if…

How to Stay On Top of Market Changes and Keep Your Print Collateral Updated

April 14, 2025

In a perfect marketing world, favorable market conditions would last forever. And, should a change to the status quo occur, it would come with advance notice, giving marketing teams plenty…

Supporting Wilmington Memorial Library

February 19, 2025

Giving Back. Supporting Wilmington Memorial Library’s Summer Reading Program. BOSTON, MA – February 19, 2025 – At Kirkwood, we believe in giving back to our community, and this summer we had the…

Kirkwood Is climbing in the rankings

January 29, 2025

Exciting News! Kirkwood has moved up 11 spots on the 2024 Printing Impressions Top 300 list, proudly earning a position in the Top 60! With 30% growth driven by increased…

Kirkwood Expands Northeast Footprint with Acquisition

November 1, 2024

KIRKWOOD EXPANDS NORTHEAST FOOTPRINT WITH ACQUISITION OF JET MAIL SERVICES BOSTON, MA – November 1, 2024 – Kirkwood is excited to announce the acquisition of Jet Mail Services, a highly respected…

The Sky’s the Limit: Optimizing Inventory Levels for Successful Marketing Campaigns

October 31, 2024

Marketing campaigns rely on effective marketing fulfillment, with timely delivery of materials being crucial to reach the audience. For instance, delayed mail-outs due to inventory shortages can mean missed donations…

Marketing, Simplified: Enhancing Efficiency with Custom Marketing Portals

October 25, 2024

In today’s fast-paced environment, managing multiple marketing materials and teams can be overwhelming, making marketing fulfillment complex. Custom marketing portals simplify this by centralizing resources, enhancing collaboration, and boosting efficiency.…

2024 Americas Print Awards Winner

October 18, 2024

Kirkwood is proud to announce our recent winning piece in the 2024 Americas Print Awards. See the announcement in the video below. Kirkwood, 2024 Americas Print Awards Winner Americas Print…

Managing Large-Volume Promotional Campaigns with Effective Marketing Fulfillment Strategies

October 9, 2024

With people seeing roughly 5,000 ads a day, marketing fulfillment is the difference between your brand being in demand or forgotten. It ensures efficient production, storage, and distribution of promotional…

Direct Mail for Direct Success: 3 Strategies for Success in Direct Mail Marketing

October 2, 2024

You’re sifting through your mail after a long day at the office. Bills, bills, and… wait, what’s this? A sleek, personalized envelope catches your eye. In a world where your…

Responsive Brand Visibility: The Importance of Fast Turnaround Times in Marketing Fulfillment

September 30, 2024

In the blink of an eye, a TikTok video goes viral, a tweet sparks a global conversation, and a fleeting Instagram story influences purchasing decisions. Sound familiar? It should- because…

Problem, Solution: Navigating the Challenges of Marketing Fulfillment

September 27, 2024

While marketing fulfillment might not be what most consumers talk about, it plays a crucial role in keeping their favorite companies at the top of their minds. Whether it’s timely…

Bold Design: The Evolution of Kirkwood’s Bison Room

September 12, 2024

At Kirkwood, the customer experience has always been paramount. From the moment a customer walks through the doors, we strive to provide not only excellent print quality but also a…

Deeply Rooted in Boston: Kirkwood Printing’s Local Impact

July 15, 2024

At Kirkwood, we take pride in our deep-rooted connection to Boston’s community, contributing to some of the city’s most iconic public graphics. Whether it’s a burst of color brightening up…

PINE Awards of Excellence Competition

May 15, 2024

Kirkwood Shines with Six Awards at Printing Industries of New England’s Awards of Excellence Competition, Including Best of Show! We’re thrilled to announce that Kirkwood Printing has been recognized with…

What are the Top Reasons for Shopping Cart Abandonment?

May 25, 2023

Shopping cart abandonment costs online retailers $18 billion in lost sales revenue each year.

Is It Time to Outsource E-Commerce Fulfillment? Look for These 4 Signs

May 18, 2023

Feeling the e-commerce boom? E-commerce businesses are growing at exponential rates.

10 Print Marketing Materials to Include in E-Commerce Shipments

May 11, 2023

Whether you want to educate customers about the products they just purchased or encourage repeat business, a thoughtful marketing insert in e-commerce shipments goes a long way.